![]() ![]() “Our main goal is to provide guidance with sales, proposals and technical assistance. Potter states that Novus will “keep it simple” with no more than three top offerings in each product category. We feel this further adds to the confusion. “Many distributors are also actively marketing their own house brands. We see distributors focused solely on clerking orders with little dealer support and with so many lines in the same product category that dealers get confused,” Potter says in explaining why he and Lessor partnered to launch the businesses. “Something different needed to be done in this region. Lessor, who serves as Novus president, brings 10 years of commercial and residential A/V sales and integration experience. Novus Distribution CEO Potter has been a key player in the sales, distribution, system design and technical support of CEDIA channel goods for nearly 20 years. ![]() Located about 20 minutes northwest of Boston, the companies will serve retailers and integration firms throughout the New England area in the residential and commercial A/V markets. Industry veterans Jason Potter and Dave Lessor joined forces to launch Novus Distribution and a sister company, NewLine Reps. – Novus Distribution, based here, will host a grand opening celebration March 28 with vendor trainings, sales specials and product giveaways to mark the company’s arrival in the marketplace. ![]()
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