![]() ![]() It is tempting to exaggerate your abilities, but this is not the place to do that. Since the purpose of a personal brand statement is to briefly list your primary skills, it is necessary to target the industry where those skills are most useful. Choose an audience.Ĭreating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. If you look at any strong personal branding statement example you will find that this is the main focus. ![]() The goal here is to find one or two things that separate you from your competition and make you unique. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. Seven tips when writing a personal brand statement: 1. Since there are still many people who are unaware of the need to create a personal brand regardless of the industry, then having a great one may just be the edge needed to win out over the competition. Also, make sure to limit yourself to only one sentence for your personal branding statement. If you don’t have much experience at something, then it can be about any area that you want to become an expert in so long as you don’t exaggerate. Your brand statement is not a personal mission statement or job title, but rather your “catchphrase” if you will about your specific expertise. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who don’t understand how to use it to benefit their career and brand. An awesome personal brand statement example jumps right out at you. ![]()
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